Branding / Campaign / Graphic Design / Print
This project is for encouraging sexual assault survivors at Carnegie Mellon University to start to get outside help, and introduce the Office of Title IX, which is one great option for survivors of sexual assault. According to the Sexual Assault and Relationship Violence Study toward Carnegie Mellon University community, between one-quarter and one-third of female respondents and more than half of male respondents decide not to tell anyone about their experiences. Survivors who keep their experiences by themselves might need help of somebody else. So, it would be meaningful to lead them to opportunity for appropriate assistance and resources and more possible resolutions based on their need and concern.
Client The Office of Title IX
Timeline Oct - Nov 2015 (7 weeks)
Target Audiences Survivors who never told about their sexual assault experiences to others.
Deliverable Poster, a series of postcards