Branding / Visual Identity / Typography / Print
The overall visual conveys my personality which has a balance between playfulness and ability to be serious. A challenge during the process was to deal with the multiple visual systems.
Sep - Oct 2015
Business cards, cover letter template, envelop, thank you card
A key visual element of the branding is a logotype that represents myself. Initials of my first name ‘h' and ‘w' are combined and become a new symbol of Haewan. In process, I tried to look for slab serif or san serif that have both playful and elegant feeling. I discovered a nice combination with h of Officina Serif and w of Bodoni Egyptian Pro.
In business card, logotype and text are arranged based on both macro and micro view to create successful piece in a whole composition as well as each business card. There are dominant and subdominant flow lines in the pattern which help to create contrast and make a more interesting visual system. Texts arrangement create another visual system which goes along with the pattern. Additionally, text is aligned based on 1/4 inches of grid.