Timeline: April - May 2014
My Role: Packaging design, creating infographics
Teammate: Praew Suntiasvaraporn
Target audience: high-school students up to college students (the most wasteful generation) Our generation who is living in abundance of materials easily throws away and wastes materials.
Project Background: Our whole class installed up pop-up shop on campus and sold our designed products. As designers, we have a wide-range of potential to bring meaningful experiences to user. Praew and I started to working together with the idea of happiness and sustainability. During we are sharing the idea, we realized about the problem of industrial wrapping paper. Typically, wrapping paper can be easily associated with gift or holiday which has an happy and positive imagery in people's mind. But, most wrapping papers cannot be recycled. Also, people who are giving and receiving gifts can feel guilty of trashing away wrapping papers.